‘Twas the night before Christmas.
Marketers refreshed smart bidding, targeting maximum ROAS.
Product Managers paused their A/B tests, lest the season affect them.
The CEO put his out-of-office on, but still regularly checked emails.
The engineering team went into PagerDuty mode, with a skeleton rotation.
The website stayed up, RDS set to auto-scale.
No app store releases this week, all bugs resolved before. Code-freeze long in place, not soon it will thaw.
A “Happy Holidays” CRM campaign, with a discount code and clear call to action.
But the data still flowed and flowed.
Impressions, clicks, add to basket events… all were stored in S3, in Iceberg format.
Five nines in data captured, with no contract breaches.
The data models were refreshed, no dbt build failures.
Only amber data observability warnings, they can wait till the new year.
The semantic layer cache was hydrated on half-schedule, just waiting to answer a Yule natural language question.
ChatGPT was asked about the real Santa Claus, and promptly hallucinated, after a 34 second pause.
DuckDB never quacked, even if it was roasted. It stayed out of process, until the new year was toasted 🥂.
But the data still flowed and flowed…
Have a Merry Christmas and a Happy New Year! 🎅🎄🎉💜